BBC podcast: Hacking the subconscious

Did you catch Rory Sutherland’s podcast on advertising and marketing on Radio 4 over the summer? The advertising and copy supremo delves into the story and psychology behind the most influential marketing campaigns in history. We especially loved the episode on altruism, which explores how charities drive people to donate, with a focus on the moving story of the ALS/MND Ice Bucket Challenge.

You can find all episodes here:
bbc.co.uk