Mundi & Co worked with Aracari to reposition the brand as a purpose-led, experiential tour operator with sustainability at its core.
PROJECT SCOPE
DIGITAL AUDIT • UX • TONE OF VOICE • STYLE GUIDE • COPYWRITING • SUSTAINABILITY STORYTELLING • BRAND PILLARS • TAGLINE
The website
Working hand-in-hand with Aracari's pioneering founder, Mundi & Co conducted a full digital audit and created a style guide and storytelling strategy to bring the brand's stellar conservation and community efforts to light. This included identifying key brand pillars, crafting a new tagline and consolidating and writing content on its sustainability strategy and partnerships.
Mundi & Co are very knowledgeable and I would strongly recommend their services. Fran and Beatriz gave a lot of thought to the brief presented, and were very comprehensive with the advice and copy provided. They took time to review the output with me and were very flexible and open to meet my needs and requirements.
