Asilia Africa, East Africa's leading luxury safari operator, approached Mundi & Co to conceptualise, name, create and produce a new B2C and B2B magazine to bring to life the brand’s sustainability and conservation stories.
PROJECT SCOPE
NAMING • TONE OF VOICE • CONCEPT CREATION • ART DIRECTION • FULL DESIGN • PICTURE RESEARCH & EDITING • COMMISSIONING • WRITING & EDITING • SOURCING SUSTAINABLE PRINTERS • STAKEHOLDER MANAGEMENT
The Magazine
The design is bright, light and engaging, providing a mix of short, snappy reads and longer immersive interviews. Our editorial team chose a relaxed writing style to capture a reader’s attention, using a strong journalistic approach to highlight the fascinating stories and people behind each place.
Mundi & Co launched the first issue of ASILIA GAZETI in 2019, a beautiful magazine printed on tactile, sustainable sources and distributed in Asilia’s five-star luxury camps and lodges in East Africa.
Working closely with the in-house marketing team, we created the entire concept, from naming the magazine to devising each editorial section and format which highlight both the extraordinary adventures offered by Asilia, and the company’s strong conservation and community initiatives.
