We create engaging content and brand stories across all LHM properties, a luxury lifestyle brand based in Indonesia. Founded on the principles of the iconic The Legian Seminyak, Bali, one of Indonesia’s leading five-star resorts, we’ve done everything from create a comprehensive style guide, tone of voice and social media strategy, to writing all digital and print collateral.
PROJECT SCOPE
COMPETITOR ANALYSIS • IDENTIFY CORE BRAND PILLARS • TONE OF VOICE • STYLE GUIDE • SOCIAL MEDIA STRATEGY • BRAND STRATEGY • NAMING • COPYWRITING
The website
Mundi & Co has written the full copy of the new LHM website, using the style guide we created to storytell the most engaging content based on the original The Legian Seminyak, as well as the soon-to-open The Legian Sire, Lombok. In partnership with The NOW Force For Good Alliance, we have also helped to fine-tune their sustainability strategy.
Style Guide
Working hand-in-hand with LHM’s key stakeholders, we created an in-depth tone of voice and style guide document which now informs all brand messaging. This included a boilerplate, history and about us sections, best practice, and simple, easy-to-follow advice.
PRINT COLLATERAL
We have written a variety of print media for LHM, from the beautiful Spa guide, which highlights the company’s uniquely holistic approach to wellness, to the sustainability booklet, which talks about the conservation and community initiatives being carried out in association with EarthCheck and The NOW Force For Good Alliance.
We have been working with Mundi & Co for the past two years, and find them to be true experts in the field of copywriting and storytelling. They created our brand’s unique tone of voice and help us on an ongoing basis with all collateral and consultancy. Working with them has been a great experience and we look forward to many more projects together.
