Mundi & Co was engaged to identify and create a uniquely elegant and timeless tone of voice, producing all digital collateral across these five-star, family-run properties.
PROJECT SCOPE
STYLE GUIDE • TONE OF VOICE • COPYWRITING • CONTENT STRATEGY
STORYTELLING GUIDELINES FOR EACH HOTEL • PROJECT MANAGEMENT
STORYTELLING GUIDELINES FOR EACH HOTEL • PROJECT MANAGEMENT
The website
Working closely with the company owners and key stakeholders, we devised an elegant and timeless tone of voice to be used across the properties, creating new “10 reasons to love Red Carnation” guidelines for each hotel and writing all digital content.
The newsletter
We wrote regular newsletter from both individual hotels and the Red Carnation group, as well as news from hotel GMs and other stakeholders.
With real confidence, I can say that selecting Mundi & Co to support with copywriting for an exciting new website project and to support further brand storytelling was one of the best business decisions of 2019. From their personal and professional approach to their extensive travel writing and publishing experience, working with Mundi & Co is always collaborative and they are a natural extension of our team. I believe they are the travel marketing industry’s best kept secret, but one I am very happy to share.
