We devised a fresh new tone of voice and created all written collateral for this exciting estate set in the rolling hills of Italy’s Umbria.
PROJECT SCOPE
TONE OF VOICE • COPYWRITING • UX STRATEGY • CONTENT STRATEGY • STORYTELLING • STAKEHOLDER MANAGEMENT
The website
Working closely with Count Benedikt Bolza, the owner and architect of this 11th century castle and beautiful, rural estate, we created a new, whimsical tone of voice to bring to life the incredible history of the destination, as well as showcase the personalities of this aristocratic family. Including a site visit to Umbria, we worked on naming, website UX and wrote all collateral.